Professional Experience

Supported beauty and lifestyle PR campaigns with media outreach, influencer engagement, and event preparation.

Produced content and managed digital strategy for clients, elevating brand narratives and audience engagement.

Gained experience in marketing research, social media, and brand engagement for entertainment clients.

Academic Experience

Developed a comprehensive public relations plan for a youth advocacy nonprofit. Key responsibilities included:

Pitched Los Angeles–based journalists covering nonprofit, advocacy, and social impact stories to raise awareness of organizational initiatives.
Analyzed social media performance and audience engagement to inform content and outreach strategies.
Supported content creation across digital platforms to amplify underrepresented voices and mission-driven storytelling.
Crafted a detailed PR plan outlining media strategy, key messaging, target audiences, and campaign objectives.

Coordinated internal communications and chapter operations for PRSSA, supporting leadership initiatives, member engagement, and event planning.

Key contributions included:

Managed member communications via email, including event promotion, meeting reminders, and organizational updates.
Maintained MailChimp email lists to ensure accurate and effective outreach.
Documented chapter events and meetings, keeping comprehensive and accurate records of minutes.
Tracked attendance at chapter meetings, ensuring the executive board received timely updates and meeting notes.